What You Need To Know When Choosing an Ecommerce Marketing Platform
Over the past years, there have been an increase in popularity of eCommerce. Online sales will increase in the future. Having an eCommerce site is vital if you are selling products and services. This is in order to capitalize on online sales growth. You can consider hiring a web developer to help you with your business. However, the costs can have an impact on the growth of your business. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. The challenge is the many options that are available. This makes it a challenge to select the right one. Read on to know what you need to consider when choosing an eCommerce marketing platform.
First, you should consider payment and pricing. It is important to know what you will pay. All platforms charge a monthly fee. The price will be determined by the platform you select. You can select a hosted or self-hosted platform. Also, the processing fees need to be considered. It is essential that you ensure you dont compromise on some things for price.
You need to compare the pros and cons of several platforms to come up with a budget. Consider how the customers will be paying. There are some platforms that dont provide payment through third party vendors like PayPal. This could result in a significant inconvenience to your customers. You need to decide on the form of payment you will be accepting and compare various eCommerce platforms.Compare various platforms.
You need to consider the integration and plugins. Most platforms have a lot of tools you can use to run your business such as Shopify. Your type of business will help you decide on the plugins that are ideal for you. There are certain plugins that are popular such as email marketing tools, accounting plugs and apps that help to ship your products. Choose an eCommerce platform that is friendly. This way your business will be ranked highly in search results.
Choose an eCommerce platform that has mobile friendliness. Most searches are done on mobile devices. The platform you choose should have exceptional customer service. Your customers may not get access to your business if they experience software outages and server downtime.Your brand image and revenue can be affected when your server crashes.Knowing that you have a person to call to get things running will be comforting.
Have a look at every platforms customer service. They need to be available 24/7. Security is important when looking for an eCommerce platform. There is no person who wants to give out their credit card information to an untrustworthy website. Choose a platform that supports HTTPS/SSL. This will ensure a secure and safe checkout. You need to be sure that the platform is compliant to Payment Card Industry (PCI).